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About Digital Yoga Academy

Digital Yoga Academy exists to support yoga teachers who want more than a full schedule and constant hustle.

We support teachers in building profitable, sustainable online businesses that create choice. Choice in how you work, how you earn and how you shape your life.

At DYA, yoga meets leadership and modern business. Through high-touch coaching, strategic frameworks, AI tools and a global community of over 20,000 yoga teachers, we guide you to build a business that grows with you rather than demands more from you at every stage.

Hi, I'm Kelly McHugh

Founder of Digital Yoga Academy, educator and coach for yoga teachers ready to lead, not just teach.

For over a decade, I’ve supported thousands of yoga teachers to thrive in the online space, building profitable and sustainable businesses that align with their values and create real freedom.

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You’re exactly where you need to be.

If you’re here, it’s likely because you sense there’s more available from teaching yoga and doing what you love. You have an entrepreneurial spirit and you want to build something meaningful, expansive and enduring.

My journey: From corporate burnout to multi-million dollar online business owner

01

I’d spent fifteen years building a successful career in marketing and from the outside, it looked like an achievement, but internally I was disconnected, and living for the weekends. I discovered yoga at the gym and it changed me forever. In 2015, I completed my teacher training to deepen my practice. What followed was an unexpected calling. By the end of that year, I’d left my marketing director role to build my own business.

02

Good Yoga Life was born. Within a few years, I’d hosted 25 sold-out retreats worldwide and built a location-independent business rooted in community, creativity and freedom. At the same time, I watched skilled yoga teachers around me struggle. Bouncing between studios with packed schedules, no time for their own practice, still struggling to pay the bills. The issue was not dedication or talent. It was the absence of sustainable business models in the industry.

03

Digital Yoga Academy was founded in 2017 to change that.

I built it to unite yoga, leadership and modern business strategy, helping teachers build businesses that support their lives, not consume them.

Since then, we’ve served over 20,000 yoga teachers worldwide and grown into a multi-seven-figure education platform.

The work has evolved, and so have I, from burnout to spacious, sustainable growth at every stage.

04

Today, I live in Bali, surf most mornings, practice Kundalini yoga daily and am currently preparing for motherhood. I lead DYA alongside a rock star team and have grown my business to impact thousands of teachers on a global scale, all whilst creating the spacious, intentional life I always dreamed of.

Now it’s your turn.

01

I’d spent fifteen years building a successful career in marketing and from the outside, it looked like an achievement, but internally I was disconnected, and living for the weekends.

I discovered yoga at the gym and it changed me forever.

In 2015, I completed my teacher training to deepen my practice. What followed was an unexpected calling. By the end of that year, I’d left my marketing director role to build my own business.

02

Good Yoga Life was born.

Within a few years, I’d hosted 25 sold-out retreats worldwide and built a location-independent business rooted in community, creativity and freedom.

At the same time, I watched skilled yoga teachers around me struggle.

Bouncing between studios with packed schedules, no time for their own practice, still struggling to pay the bills. The issue was not dedication or talent. It was the absence of sustainable business models in the industry.

03

Digital Yoga Academy was founded in 2017 to change that.

I built it to unite yoga, leadership and modern business strategy, helping teachers build businesses that support their lives, not consume them.

Since then, we’ve served over 20,000 yoga teachers worldwide and grown into a multi-seven-figure education platform.

The work has evolved, and so have I, from burnout to spacious, sustainable growth at every stage.

04

Today, I live in Bali, surf most mornings, practice Kundalini yoga daily and am currently preparing for motherhood. I lead DYA alongside a rock star team and have grown my business to impact thousands of teachers on a global scale, all whilst creating the spacious, intentional life I always dreamed of.

Now it’s your turn.

Back in time: 2015–2026

Building DYA took me years of hard work, mindset shifts and consistent action. Here’s the timeline:

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2015

2017

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2019

2021

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2023

2025

2016

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2018

2020

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2022

2024

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2026

My Mission

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It’s truly a dream every single day to help teachers like you make an even greater impact and make a living doing what you love.

I believe supporting teachers to spread the love of yoga is incredibly important.

As I continue to help teachers gain the right skills, strategies and mindsets to share yoga, more people are being positively impacted by having yoga as part of their lives.

I’ve already walked the path that you’re on and I’m excited to support you, whether it’s listening to the podcast or inside one of our programs.

Kelly is a powerhouse yoga business coach.

She’s 100% focused on supporting yoga teachers who want to transition their teaching online and have an outstanding work-life balance, grow an engaged community, and be profitable. Kelly’s program is perfect for you if you want to gain clarity on packaging your expertise into high-impact online courses.

— Brett Larkin, Uplifted
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Say Hello to Our Rock Star Team!

These are the magical human beings who are here to help you unlock your potential and build a business you love!

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Kelly

Founder, Visionary, Head Coach
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Christy

Community Manager

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Gene Requiez

Video Editor

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Annemiek

Coach

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